Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Keystone Capital Education
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-16 23:35:50
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (93668)
Related
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Damian Lillard scores 35 as Bucks defeat Pacers in Game 1 without Giannis Antetokounmpo
- 2 brothers condemned to die for the ‘Wichita massacre’ want a new sentencing hearing
- Tesla cuts the price of its “Full Self Driving” system by a third to $8,000
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- Oklahoma City Thunder fan Jaylen O’Conner wins $20,000 with halftime halfcourt shot
- Dominic West Details How Wife Catherine FitzGerald Was Affected by Lily James Drama
- Dodgers' Shohei Ohtani sets MLB home run record for Japanese-born players
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Cuts in Front
Ranking
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- 3 passive income streams that could set you up for a glorious retirement
- How Qschaincoin Compares to Other Cryptocurrency Companies
- Jeannie Mai Reveals the Life Lessons She's Already Learning From Her 2-Year-Old Daughter
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- Opening a Qschaincoin Account
- Nike plans to lay off 740 employees at its Oregon headquarters before end of June
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Cuts in Front
Recommendation
Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
Golden line: See what cell providers offer senior discounts
Kevin Bacon dances back to ‘Footloose’ high school
Golden line: See what cell providers offer senior discounts
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
The Best Reef-Safe & Reef-Friendly Sunscreens to Protect Your Skin & the Environment
Taylor Swift’s 'The Tortured Poets Department' album breaks Spotify streaming record
Millionaire Matchmaker’s Patti Stanger Reveals Her Updated Rules For Dating